The Buenos Aires-born travel company survived the dot-com bust, regional currency shocks and a pandemic. Now, inside Prosus, it is stitching flights, beds, credit, loyalty and AI into one Latin American checkout.
It began in 1996 with three secondhand jets and a plan to undercut everyone. Today WestJet carries millions of Canadians a year - and it is still arguing that cheap seats and warm service do not have to be a contradiction.
Norwegian Cruise Line Holdings sells the same scarce commodity three ways: a week away. Its three-brand portfolio, growing fleet and private destinations reveal how a cruise company turns beds at sea into a $9.8 billion vacation business.