
He learned scheduling on house builds, then watched software customers lose their way after signing a contract. Peter Ord built GUIDEcx to make the next step visible.
A keyboarding teacher once watched most of his 300 students disappear into the middle of the room. Two decades later, Caleb Hicks is still trying to make each of them visible.

After building snowboards, headphones and connected hardware, the Paleblue founder chose a product people tend to notice only when it fails - and made reuse the convenient option.