user-testing
(2)
PlaybookUX
PlaybookUX is an all-in-one user experience research platform that helps product, design and research teams recruit participants, run studies, and analyze results in one place. It combines a vetted panel of millions of testers with a full toolkit of qualitative and quantitative methods - unmoderated and moderated testing, card sorting, tree testing, surveys, first-click and five-second tests, preference testing and session replays - and layers AI on top to transcribe, summarize, tag and report on findings. Founded in 2018 by Lindsey Allard and Kristen Giovanniello and headquartered in New York, the company is bootstrapped and grew to roughly $6.5M in revenue and 300+ customers by 2024.
Lindsey Allard
Lindsey Allard is the co-founder and CEO of PlaybookUX, a video-based user research platform she launched in 2018 to make customer feedback fast, affordable, and accessible to anyone from a solo freelancer to a Fortune 500 team like Google. A former Division I lacrosse player at Dartmouth and a graduate of the first Quantic MBA class, she ran product at three startups before building PlaybookUX with her college teammate Kristen Giovanniello. The company is bootstrapped, profitable within its first year, and reached roughly $1.8M in annual revenue without spending a dollar on advertising.