usage-based-pricing
(4)
Apurv Bansal Took the Long Way Back to Building
He sold a startup, went to Harvard, joined Google, became a venture capitalist, and still felt pulled toward the founder’s chair. Zenskar is what happened when Apurv Bansal finally stopped circling and chose a problem built for a long game.
Anh-Tho Chuong
Anh-Tho Chuong is the co-founder and CEO of Lago, the open-source billing and invoicing platform trusted by companies like Mistral AI, Groq, PayPal, and Synthesia. Born in Réunion to a Vietnamese father who fled the war, she built her career through McKinsey consulting, a formative run as VP Growth (employee #1) at Qonto, and a pivot inside Y Combinator that turned a failed data-tools idea into one of Europe's fastest-growing developer infrastructure plays. Lago has raised $44M in total funding, amassed 9,000+ GitHub stars, and is reshaping how SaaS companies handle complex pricing without handing control to Stripe.
Tugce Erten
Tugce Erten is a Partner on the Growth team at Andreessen Horowitz (a16z), where she leads pricing and packaging strategy for portfolio companies. Drawing on a career spent inside high-growth tech companies - Atlassian, PagerDuty, and Freshworks - she has become one of Silicon Valley's go-to voices on B2B SaaS monetization, generative AI pricing, and the art of bundling. Originally from Istanbul, Turkey, she brings an economist's rigor (NERA Economic Consulting, Edgeworth Economics) to the distinctly human problem of what something is worth.
Kyle Poyar
Kyle Poyar is a SaaS growth and pricing strategist who helped turn product-led growth into a global movement at OpenView Partners, then bet his career on a weekly newsletter called Growth Unhinged that now reaches 84,000+ readers. In 2024 he co-founded Tremont, an early-stage B2B/AI venture firm, while continuing to run Growth Unhinged full-time. He is one of the most cited voices on SaaS pricing, AI monetization, and usage-based business models.