Upland

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Idan Zuckerman Is Building a City That Refuses to Reset

The Upland co-founder spent two decades learning how games ship. Now he is testing whether a virtual city can outlast the hype cycle - and whether players can keep what they build.

idan-zuckerman · uplandRead →

Legend

Founder · Executive · Author

Dirk Lueth Built a City Game Around the Hard Part: An Economy

The Upland co-founder spent a career studying currencies, building media and fintech companies, and mentoring startups. Then he turned those habits toward a persistent city game where ownership, trade, and economic restraint matter as much as play.

dirk-lueth · uplandRead →