
Before his browser became an IDE, Quentin Romero Lauro spent years watching people negotiate with software - Pittsburgh entrepreneurs, AI engineers, and front-end developers included. Now those observations are converging in one small San Francisco company.

He started with neural prosthetics, followed a water problem into agriculture, and discovered that the hardest part of a tomato is persuading a machine to pick it quickly, gently and all day long.

For twenty years Beth Thomas has built demand engines for companies most people never see - the supply chain software and consulting firms that quietly run the back office of everyone else's business.