unboxing
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The Repair Counter That Reached the World
A repair-shop tutorial found 100,000 viewers. Lewis Hilsenteger followed that signal from a Toronto counter to Unbox Therapy, where a bent phone made one demonstration global news.
Andru Edwards and the Long Life of an Open Box
He began with a technology blog and found a durable career by making the box-opening ritual useful. Two decades later, his measure of success is still whether someone can make a better choice after watching.
Lewis Hilsenteger
Lewis Hilsenteger is the Canadian creator behind Unbox Therapy, one of YouTube's largest technology channels with over 25 million subscribers and nearly 5 billion total views. Known for his authentic, unscripted reactions to gadgets and consumer electronics, he rose to global fame in 2014 with the viral 'iPhone 6 Plus Bend Test' video that sparked the worldwide 'Bendgate' controversy. Beyond YouTube, he runs a second channel 'Lew Later,' founded Latercase — a minimalist smartphone case brand using aerospace-grade aramid fiber — and has collaborated with brands including Samsung, Apple, Google, and Intel.