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The Agency That Took Authenticity Off the Mood Board
Idea Ranch built a national agency around a stubborn proposition: the people in an advertisement should look as if they might actually use the thing being sold. The trick is making that sincerity perform like a business tool, not a campfire story.
Half a Billion Dollars, One Zip Code, and a Bet That Talent Is Everywhere
Atento Capital deployed more than $500 million from a single Oklahoma foundation - and started flying Latin American deep-tech founders to Tulsa to prove the next big company doesn't have to come from California.
The Tulsa Bank That Tried Crypto - and Came Back to the Business of Knowing You
Vast Bank became a national curiosity by putting crypto beside checking. Its more durable proposition is quieter: a Tulsa bank that mixes modern tools with bankers who still answer the phone.
Shaan Puri
Shaan Puri is an Indian-American entrepreneur, angel investor, and podcast host best known for co-hosting My First Million with Sam Parr - one of the top business podcasts with 25M+ downloads annually. He sold Bebo to Twitch (Amazon) for up to $25M in 2019, launched and sold the Milk Road crypto newsletter in an eight-figure deal in 2023, and built Bums and Roses into a $25M/year baby products brand with his wife. A self-described contrarian on hard work ('hard work is massively overrated'), he now focuses on content creation, early-stage investing, and writing through his Good Friday newsletter and One Hour Books project.