Founded in 2005, JLab turned cheap earbuds and a bright blue box into a top-selling audio brand. Here is how a company that refuses the rockstar price built a business worth $370 million.

Shokz OpenFit Pro are open-ear earbuds that pull off something most audiophiles thought impossible - noise reduction without sealing your ears. Launched at CES 2026, they combine a SuperBoost dual-diaphragm driver, Dolby Atmos with head tracking, 50 hours of battery life, and a triple-microphone array that quietly tamps down background noise while keeping you aware of your surroundings. Built for athletes, office workers, and anyone who refuses to sacrifice situational awareness for sound quality.