trucking-technology
(3)
Nick Bartel Took a Screenwriter’s Eye to the Open Road
He started in television, learned to read a balance sheet, and ended up helping fleets read risk before a crash. After Idelic’s 2026 acquisition, Nick Bartel’s next question is disarmingly simple: how can I be helpful?
Lisa Mullen
Lisa Mullen is the CEO and Managing Partner of Drōv Technologies, an Oklahoma City company building the brains for the most ignored object in trucking: the trailer. Under her leadership the company scrapped its old mechanical tire-inflation products, re-engineered the wheel-end from scratch, and shipped AirBoxOne - an IoT gateway that turns a dumb steel box into a sensor-laden, self-inflating, camera-equipped machine that reports its own health in real time. She took the top job in March 2020, weeks before the world locked down, and spent the next years proving that the part of the truck nobody thinks about is exactly where the value hides.
Eric Rodriguez
Eric Rodriguez is the CEO and co-founder of Vendorflow, a Los Angeles SaaS company building the communications layer for trucking and logistics. After a decade in venture-backed startups - spanning restaurant analytics, document-management SaaS, and clinical research - he landed in freight at NEXT Trucking, where he met his technical co-founder Greg Bujak. Vendorflow unifies voice, SMS, WhatsApp, and ELD messaging into a single shared inbox that sits on top of the TMS, so dispatch and operations teams can work driver and carrier conversations in one place. The company raised $1.3M in seed funding in October 2021, led by TenOneTen Ventures. A UC Berkeley Haas graduate with degrees in business and economics, Eric once invented a 'Strategic Philanthropy' course and pitched it from the TEDxBerkeley stage.