transit-technology
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Executive · Operator
John McLeod Keeps Selling the Part of Transit You Never See
The RideCo marketing chief has spent two decades translating complicated software into ordinary outcomes. His latest brief is also his most public: make demand-responsive transit feel less like an algorithm and more like a dependable ride.
john-mcleod · ridecoRead →
Saas · Enterprise · Logistics
RideCo Put Public Transit on Demand - Then the Hard Part Arrived
The Waterloo software company taught buses to move like a shared ride. Its next test is larger, less forgiving and already carrying nearly a million New Yorkers a month.
on-demand-transit · microtransitRead →