The order is finished. The customer is still there. Rokt turns that brief overlap into an advertising marketplace - and a reason to rethink the most neglected page in ecommerce.
Ravelin began with a taxi app’s fraud problem and built a business around a counterintuitive promise: stop the thieves without turning good customers away. Worldpay bought the company in 2025 - but the more revealing story is how five engineers made restraint into a product.