training-plans
(2)
Runna sold the training plan. Strava bought the coach.
Two friends started with personalized running PDFs. Their subscription app now sits inside Strava, with a bigger test ahead: making the plan fit the runner when life refuses to cooperate.
Strava
Strava is the social network for athletes - a mobile and web platform where runners, cyclists, hikers and more than 150 million registered users record activities by GPS, compete on community-built segments, give each other kudos, and analyze performance. Founded in San Francisco in 2009, it pairs a free activity feed with a premium subscription offering training analytics, route discovery, heatmaps and AI-powered insights. With roughly $500M in revenue, a $2.2B valuation, and a confidential 2026 IPO filing, Strava has become the connective tissue of global endurance sport.