The travel software company helps turn flights, hotel rooms and a thicket of prices into holidays people can actually book. Its story runs from a £45 million buyout to the daily work of making complicated trips look simple.
TrovaTrip found a clever way to turn online trust into offline travel: creators bring the crowd, local operators run the trip, and the platform takes care of the unglamorous middle. Its most revealing product decision was learning when not to demand more data.