toucantech
(4)
Everyone wants a community. Almost nobody owns theirs
Six platforms - from open-source Discourse to enterprise Khoros and Salesforce - are quietly fighting over the same thing: the conversations your customers have about you. Building that crowd turns out to be the easy part. Owning it is where it gets expensive.
The Quiet Land Grab to Own Your Community
Zendesk, Khoros, Thinkific, Disciple and a pack of rivals are betting that organizations will pay to own the audiences they once rented from Facebook. Here is how the community software scramble is shaking out.
Everybody Wants to Host Your Community Now
Kajabi, Discourse, Disciple and a pack of rivals are selling creators and brands the same promise - leave the algorithm behind and own the people who show up. Here is who is actually fighting for the private community, and what they are betting on.
Four Ways to Build an Online Community That Actually Sticks
Personify, ToucanTech, Discourse and Forumbee all promise to gather your people in one place - but they pick very different people. Here is how the community-software field splits, and how to read it before you sign anything.