It started as a phone number taped to a flyer on a Palo Alto campus. A decade later, DoorDash carries more than $100 billion in orders a year and is quietly rebuilding itself into the plumbing for local commerce.
Rosa Li is the founder and CEO of wildwonder, the sparkling beverage brand she built around the herbal tonics her grandmother brewed in Beijing. A Stanford MBA and former private equity investor, she traded Wall Street spreadsheets for a homemade carbonation rig made from a beer keg, launched in 2020, and landed a deal with DoorDash CEO Tony Xu on Shark Tank in 2023. wildwonder now reaches 3,000-plus retailers across 40 states and has sold millions of cans.