She played college basketball in hand-me-down men’s uniforms. With Title Nine, Missy Park built a business where women could choose the gear, run the company, and help the next founder get started.

Noriko Morimoto is the Chief Marketing Officer of Title Nine, the Emeryville-based women's activewear brand founded in 1989. A Bay Area native who cut her teeth building brands at Burton Snowboards, Gap, Zipcar, NatureBox and Boosted Boards, she has spent a career pointing well-known consumer names in the direction of growth and turnaround. She pairs a UC Berkeley undergraduate degree with an MBA from Northwestern's Kellogg School of Management, and specializes in brand platform development, consumer acquisition and digital-plus-offline engagement.