tissue-products
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Executive · Operator · Advisor
Susan Irving Put Real Life on the Tissue Aisle
A former national-team sailor took over marketing at Kruger Products just as the tissue aisle became national news. Her response was to replace category polish with the useful, awkward truth of everyday life.
susan-irving · kruger-productsRead →
Consumer · Climate · Ecommerce
The $1 Billion Bet Behind Canada’s Softest Aisle
Kruger Products turned bathroom tissue into a portfolio game, then put nearly C$1 billion behind a pair of Sherbrooke plants. The bet is simple to describe and hard to copy: own the brands, modernize the mills, and make sustainability survive contact with the balance sheet.
tissue-products · consumer-goodsRead →