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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
Threads and the trouble with a borrowed crowd
Consumer · Social · Media

Threads and the trouble with a borrowed crowd

Instagram could get people through the door. Keeping them there required a different guest list - and a lesson in the unglamorous business of building a habit.

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Company
Meta
Ai · Social · Media

Meta

Meta Platforms is the company behind Facebook, Instagram, WhatsApp, Messenger, and Threads - a Family of Apps used by more than 3 billion people daily. Founded as Facebook in 2004 and renamed Meta in 2021, it runs one of the world's largest digital advertising businesses while pouring tens of billions into artificial intelligence (the open-weight Llama models and Meta AI assistant) and wearable computing (Quest headsets and Ray-Ban Meta smart glasses). In 2025 it reported roughly $201 billion in revenue.

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