Max Willens

Max Willens is a Principal Analyst at EMARKETER covering social media and the creator economy, with a career spanning journalism, research, and media strategy. A CUNY journalism graduate and Punch Sulzberger Scholar, he spent six years at Digiday rising from platforms reporter to Senior Editor of Research and Features before crossing into industry analysis. His work sits at the intersection of media business, social platforms, advertising, and the evolving creator economy, and he co-hosts EMARKETER's 'Behind the Numbers' podcast. He also publishes 'The Idea,' a newsletter focused on the newsletter and publishing industry.