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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Michele Salomon Has a Stack of Index Cards and a Question for the Room
Founder · Advisor · Executive

Michele Salomon Has a Stack of Index Cards and a Question for the Room

The market researcher built a career by asking who needs to be heard, what a decision really requires, and whether the useful finding can survive a walk around the block.

michele-salomon · market-researchRead →
Legend
Jessica Baum Took the Long Way to the C-Suite - and Learned Where Marketing Really Works
Executive · Operator

Jessica Baum Took the Long Way to the C-Suite - and Learned Where Marketing Really Works

Before she became BERA’s chief marketing officer, Baum spent two decades learning the seams of a company from the inside. Her argument now is practical: put product marketing at the center, make the functions speak, and make brand answer to the business.

jessica-baum · bera-aiRead →