A frozen-food order is a small wager against time, temperature, and human error. ColdTrack built a business around reducing all three - then started guaranteeing the packing.
Salasa is a Riyadh-based end-to-end e-commerce fulfillment and logistics platform. Founded in 2017, it gives online merchants a single stack for warehousing, order fulfillment, domestic and cross-border shipping, bonded zones, returns, and dark-store-powered two-hour delivery, connected through an OMS and API integrations with platforms like Salla, Zid, Shopify and Amazon and more than 40 carriers. The company has fulfilled tens of millions of orders for over 1,000 merchants and raised roughly $40 million to build a tech-first logistics network across Saudi Arabia and the GCC.