television
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The Lippin Group knows who will pick up the phone
In entertainment PR, a contact list ages quickly. The Lippin Group has spent four decades building something harder to replace: people who keep working together.
bpg made the ad worth watching
A monster with a meme habit, a documentary host covered in honey. Inside the Los Angeles agency that turned entertainment marketing into a little entertainment of its own.
Viewpoint and the business of being understood
Jennifer Allen and Melissa Kates built a publicity firm around the individual. Its history shows why, in Hollywood, the relationship can be more portable than the company.
Cold Open sells the story before the story starts
A stained-glass family portrait. A comedy billboard. A horror film you can hold. Inside the Venice agency that turns entertainment into a first impression.
The Mountain Changed Hands
One of the oldest logos in film now belongs to a tech scion with a streaming problem to solve and an $80-billion appetite. Here is how the studio behind Top Gun, SpongeBob and 60 Minutes plans to stay standing.
AMC Global Media
The company that gave us Mad Men and Breaking Bad dropped "Networks" from its name in 2026. The bet behind the rebrand: stop being something for everyone, and start being everything to someone.