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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Kristi Flores Built a C-Suite Career by Taking the Jobs No One Wanted
Executive · Operator

Kristi Flores Built a C-Suite Career by Taking the Jobs No One Wanted

The Accruent executive began in sales support, learned her way across product and marketing, and discovered that the assignments other people sidestepped were often the ones with the longest runway.

kristi-flores · accruentRead →
Legend
Martyn Etherington Canceled 200 Events. Then He Made Marketing Accountable.
Executive · Operator · Advisor

Martyn Etherington Canceled 200 Events. Then He Made Marketing Accountable.

At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.

martyn-etherington · bmc-softwareRead →