technology-research
(3)Legend
Company
Legend
Founder · Executive · Engineer
Gideon Gartner and the business of getting to the point
He left Wall Street at 44 to sell advice to people buying computers. Two-page reports, searching arguments and a roomful of horses reveal how Gideon Gartner built a company around better questions.
gideon-gartner · gartner-founderRead →
Enterprise · Media
Aberdeen and the business of being believed
A technology seller can buy attention. Credibility takes more work. Aberdeen Strategy & Research has built a business in the awkward, useful space between evidence and persuasion.
market-research · b2b-marketingRead →
Operator · Executive · Author
Samra Anees Learned to Read Technology. Now She Helps Shape How Carta Tells Its Story.
A cognitive science graduate became a technology analyst, found her footing in marketing at Cisco, then chose the useful discomfort of a new market at Carta. Her career is a study in curiosity made operational.
samra-anees · cartaRead →