tech-pr
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The $499 Bet That Made PR Behave Like a Startup
A former tech reporter noticed that startups could explain their inventions or afford traditional PR, but rarely both. Publicize began with one cheap retainer and a stubborn question: which parts of an agency are actually worth paying for?
The PR Firm That Reads the Sales Deck First
Convey Communications built a boutique agency around an unfashionable idea: before you pitch the story, learn how the client actually sells. The result is PR that wanders far beyond the press release - into product, pipeline and the buying committee.
The Agency That Put the Senior People Back in the Room
The Colab began with a complaint familiar to anyone who has hired an agency: the experts make the pitch, then disappear. Lizzy Harris and Ashley Mann built a PR firm around refusing that handoff - and turned speed, candor and senior attention into the product.
SBS Comms Put Startup PR in Slack - Then the Retainer Started to Shrink
The San Francisco-born agency found growth by treating early-stage founders less like miniature corporations and more like people already living in Slack. Its cleverest product was not a press release. It was a smaller door into serious PR.
The PR Agency That Starts With the Audience, Not the Announcement
SutherlandGold has spent more than two decades making complicated companies legible. Its trick is simple to say and hard to execute: begin with the people who need to care, then build the story backward.
MSR Communications Built a 27-Year Business on Being Early to the Next Conversation
The San Francisco boutique does not manufacture attention from nothing. It watches for the moment a client's expertise becomes useful - then moves before the moment moves on.
The PR Agency That Outgrew Its Own Name
Market Street Group began with three former clients and a happy accident. Seven years later, a new name revealed the business it had quietly become: a senior-led communications shop built to connect attention with demand.
The PR Shop That Treats One Story Like Twenty
From an office near the Pacific, a former foreign correspondent built a small tech agency around a useful heresy: the press hit is not the finish line. It is raw material.
The PR Firm That Learned When to Stop Being Polite
Bospar built a national agency without an office, made persistence into a trademark, and then discovered that its sharpest work sometimes begins with a retreat. Now it is teaching companies to pitch not only reporters, but the machines reading them.
The PR Agency That Hunts for the Detail Everyone Else Deletes
For nearly four decades, Lou Hoffman’s firm has sold an unfashionable idea to technology companies: the tiny, awkward detail is usually the part people remember. Now a London acquisition and an AI-era measurement tool are testing how far that idea can travel.
The PR Agency That Put Its Own Books on the Table
Fred Bateman started over in a pandemic, showed employees how the money moved, and built a tech communications shop around a deceptively practical idea: complicated companies need a story people can repeat.
Rsquared helped make Slack famous. Then it had to grow up, too.
Rebecca Reeve built a PR boutique around the companies changing how people work. Its story reveals what close collaboration can buy - and why even a successful specialist eventually needs more room.
Karbo Communications knows what makes a company worth talking about
A social listening dataset, a Hollywood rendering job, a robot leaving stealth. Karbo turns the things technology companies do into stories other people have a reason to tell.