tech-pr
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Lou Hoffman Put the Human Voice Back Into Tech PR
He wanted to write about sports. Instead, Lou Hoffman spent four decades teaching technology companies to sound less like companies - and more like people worth listening to.
The $499 Bet That Made PR Behave Like a Startup
A former tech reporter noticed that startups could explain their inventions or afford traditional PR, but rarely both. Publicize began with one cheap retainer and a stubborn question: which parts of an agency are actually worth paying for?
The PR Firm That Reads the Sales Deck First
Convey Communications built a boutique agency around an unfashionable idea: before you pitch the story, learn how the client actually sells. The result is PR that wanders far beyond the press release - into product, pipeline and the buying committee.
The Agency That Put the Senior People Back in the Room
The Colab began with a complaint familiar to anyone who has hired an agency: the experts make the pitch, then disappear. Lizzy Harris and Ashley Mann built a PR firm around refusing that handoff - and turned speed, candor and senior attention into the product.
SBS Comms Put Startup PR in Slack - Then the Retainer Started to Shrink
The San Francisco-born agency found growth by treating early-stage founders less like miniature corporations and more like people already living in Slack. Its cleverest product was not a press release. It was a smaller door into serious PR.
The PR Agency That Starts With the Audience, Not the Announcement
SutherlandGold has spent more than two decades making complicated companies legible. Its trick is simple to say and hard to execute: begin with the people who need to care, then build the story backward.
MSR Communications Built a 27-Year Business on Being Early to the Next Conversation
The San Francisco boutique does not manufacture attention from nothing. It watches for the moment a client's expertise becomes useful - then moves before the moment moves on.
The PR Agency That Outgrew Its Own Name
Market Street Group began with three former clients and a happy accident. Seven years later, a new name revealed the business it had quietly become: a senior-led communications shop built to connect attention with demand.
The PR Shop That Treats One Story Like Twenty
From an office near the Pacific, a former foreign correspondent built a small tech agency around a useful heresy: the press hit is not the finish line. It is raw material.
The PR Firm That Learned When to Stop Being Polite
Bospar built a national agency without an office, made persistence into a trademark, and then discovered that its sharpest work sometimes begins with a retreat. Now it is teaching companies to pitch not only reporters, but the machines reading them.
The PR Agency That Hunts for the Detail Everyone Else Deletes
For nearly four decades, Lou Hoffman’s firm has sold an unfashionable idea to technology companies: the tiny, awkward detail is usually the part people remember. Now a London acquisition and an AI-era measurement tool are testing how far that idea can travel.
The PR Agency That Put Its Own Books on the Table
Fred Bateman started over in a pandemic, showed employees how the money moved, and built a tech communications shop around a deceptively practical idea: complicated companies need a story people can repeat.
Rsquared helped make Slack famous. Then it had to grow up, too.
Rebecca Reeve built a PR boutique around the companies changing how people work. Its story reveals what close collaboration can buy - and why even a successful specialist eventually needs more room.
Karbo Communications knows what makes a company worth talking about
A social listening dataset, a Hollywood rendering job, a robot leaving stealth. Karbo turns the things technology companies do into stories other people have a reason to tell.
Giselle Bisson
Giselle 'Gigi' Bisson is a Silicon Valley go-to-market and narrative strategist who has spent roughly four decades turning breakthrough technology into stories people trust. Trained as a technology journalist at InfoWorld, she moved into product marketing and PR, working on launches at HP, Adobe, Apple, Sun, Citrix and others, and helping take companies through a NASDAQ IPO and acquisitions by Google, Intel and McAfee. She is a partner at Chain Reaction PR, the first female mentor at Founder Institute Silicon Valley where she has guided more than 100 founders, and a writer who publishes on Medium and Substack under the Visibility Shift banner.
Caitlin Epstein
Caitlin Epstein is VP of Corporate Communications at Twilio, the cloud communications platform powering customer engagement for businesses worldwide. Since joining in 2015, she helped navigate Twilio through its IPO and became one of tech PR's sharpest voices on human-centered storytelling - best known for turning a CEO's breakfast burrito delivery into a Forbes-covered $3 billion acquisition narrative.
Cortney Lusignan
Cortney Lusignan is a seasoned communications and public relations executive currently serving as Senior Program Manager, AWS Communications, supporting the AWS Global Communications Vice President at Amazon Web Services. With a career spanning major PR agencies including Weber Shandwick and Edelman, and deep industry expertise in financial services, healthcare, and technology PR, Lusignan has built a reputation as a trusted operator at the intersection of enterprise cloud and strategic communications.
Daniella Vallurupalli
Daniella Vallurupalli is the Vice President and Head of Global Communications at Cloudflare, the internet infrastructure and security company. She joined Cloudflare in 2014 when it had fewer than 80 employees and built its communications organization from the ground up. Today she oversees all internal and external communications across public relations, corporate and employee comms, analyst relations, social media, and visual storytelling for one of the most recognized brands in cloud networking and cybersecurity.
Tom Phillips
Tom Phillips spent 18 years at Microsoft rising to VP of Communications, where he led PR strategy for the company's advertising business, managed media around major acquisitions, guided CEO communications, and drove narratives through cultural transformations. With over four decades of total PR experience, he left Microsoft in late 2024 to launch Upstream Communications, a Seattle-based strategic communications firm focused on helping clients tell their stories with precision and purpose.
Margit Wennmachers
Margit Wennmachers is the Operating Partner who built Andreessen Horowitz's brand from the ground up, transforming a16z from a new fund into the most recognized name in venture capital. A German immigrant who co-founded OutCast Communications in 1997 and grew it into a powerhouse PR firm serving Facebook, Amazon, and Netflix, she joined a16z in 2010 and pioneered a direct-to-audience content strategy that gave the firm an outsized voice in tech. She was the force behind Marc Andreessen's seminal 'Software is Eating the World' op-ed and spent 15 years shaping how founders, investors, and the world think about a16z.