tech-marketing
(15)
BOCA sells the part of tech that engineers cannot ship
A working product still needs a buyer who understands why it matters. BOCA Marketing Agency has built its business around that awkward distance - from technical explanation to commercial conviction.
Yael Tarlo Makes Complicated Technology Sound Like a Human Decision
After two decades translating dense technology into clear choices, the founder of MarketingByMonday is applying an operator’s discipline to the everyday stakes of fleet safety.
Carrie Shaw Built a Career at the Hyphen Between Code and Story
Before AI became every marketer's favorite noun, Carrie Shaw had spent decades learning how software earns trust: understand the person using it, find the few things that matter, and tell the truth clearly.
Gabie Boko Learned Marketing in the Wild
The NetApp CMO grew up in Alaska, almost became a lawyer, and now runs marketing for a company that stores the world's data. Her rule: find the moments that matter, then bet big on them.
Kim Salem-Jackson and the search for Akamai's why
How the marketing chief of the company behind a big slice of the internet talked a room full of engineers into caring about their why - and why she now thinks AI decides which brands get remembered.
The Marketer Who Taught CrowdStrike to Say Three Words
She joined a cybersecurity startup nobody had heard of, gave it three words to stand on, and helped carry it to one of the biggest IPOs the industry has seen. Two decades in, Johanna Flower still believes the brand is the long game.
Ambition With Contentment
She grew up in Nigeria being told to get her head out of the clouds. Her mother told her to dream anyway. Now she runs marketing for the software behind much of what the world designs and builds.
Emily Ketchen
She spent 14 years selling other companies' ideas before she got to shape one of the world's biggest tech brands. Now she is trying to teach a 70,000-person company to market like it grew up online.
Shimona Chadha
She has spent two decades turning marketing from a service desk into a revenue engine. Now she is doing it for a 22,000-person technology company from a house in New Jersey.
AJ Herrera
AJ Herrera is the VP of Corporate Marketing at Cloudflare, where he leads the brand narrative that recast a CDN company into the world's connectivity cloud. With over 30 years in high-tech marketing spanning Silicon Graphics, a decade running his own agency, and seven years shaping VMware's global brand, he brings both the craftsman's instinct and the operator's eye to one of the internet's most consequential infrastructure companies.
Chris Ogburn
Chris Ogburn is a seasoned technology marketing executive currently serving as GM/VP of Marketing, Global Partners and Alliances at Adobe, where he oversees partner ecosystem marketing strategy for one of the world's leading digital experience and creative software companies. With over three decades spanning Compaq, HP, Hewlett Packard Enterprise, Amazon Web Services, and Anthropic, Ogburn has built a reputation as a go-to architect of partner marketing programs that scale globally. He is a three-time CRN Top 50 Most Influential Channel Chief honoree and a sought-after speaker at venues including MWC Barcelona and HPE Global Partner Summit.
Julie Poutre
Julie Poutre is Vice President of Americas Field Marketing at Twilio, the cloud communications platform behind a significant portion of the world's digital interactions. Based in San Francisco, she leads the regional field marketing operation that drives pipeline and revenue across the Americas. Over nearly a decade at Twilio, she has risen from Senior Manager through Director and Senior Director roles to her current VP position, building one of the most sophisticated field marketing engines in enterprise SaaS. Before Twilio, she spent nearly a decade at Infoblox — moving from global events coordinator to Sr. Channel Programs Manager — where she honed the craft of building partner programs and generating qualified sales leads at scale.
Lisa Lahde
Lisa Lahde is Vice President of Marketing at NVIDIA, where she leads campaign marketing for priority industries and the Omniverse platform. A veteran tech marketer with roots in social media and community management, she joined NVIDIA around 2016 and has helped shape the company's storytelling around AI, autonomous systems, and the industrial metaverse. She produced NVIDIA's 'I Am AI' docuseries, contributed to Forbes BrandVoice as an AI innovator profiler, and moderated the OpenUSD session at GTC 2024 in San Jose. Outside the GPU giant's orbit, she runs the persona of @JewelryHunter - a longtime indie fashion enthusiast who blogged about emerging jewelry designers.
Melanie Galang
Melanie Galang is a Marketing Partner at Andreessen Horowitz (a16z), one of the most influential venture capital firms in Silicon Valley, where she leads communications and brand strategy for the firm's fintech vertical. A UC Berkeley Media Studies alumna who spent her formative years in New York City, Galang brings deep experience from her prior roles as Head of Communications at Day One Ventures and Vice President at Moxie Communications Group, where she helped launch dozens of consumer technology brands. Now based in Los Angeles, she operates at the intersection of storytelling, technology, and capital - helping shape how the world understands fintech's future.
Samantha Lewis
Samantha Lewis is the Head of Marketing at Right Side Capital Management (RSCM), a data-driven pre-seed venture firm in San Francisco that has backed 2,000+ startups since 2012. With 16+ years of content marketing and editorial experience spanning companies like Segment, PagerDuty, ebrary, and Springer Science+Business Media, she brings a rare blend of startup operator savvy and publishing depth to the VC world. Having participated in 30+ startups with 2 IPOs, Lewis shapes how RSCM tells the story of early-stage tech investing to founders, limited partners, and the broader startup ecosystem.