
A new class of B2B support tools - Plain, Front, TeamSupport - is betting customers never wanted a help desk. They wanted an answer in the channel they were already in, and the old guard from BMC to USU is scrambling to catch up.
Four service platforms, four arguments about what support should actually feel like. One bets on tickets, one on the enterprise machine, one on the person, one on the account - and buyers are picking sides.
The Dallas B2B software company built its whole pitch on a quiet idea - that the first sign a customer is about to leave is buried in an ordinary support ticket. Now it wants AI to catch that signal before anyone hits cancel.