team-development
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Melissa Hendricks Has a Four-Hour Rule for Fixing Bad Work
At Verisk, Melissa Hendricks turned a tangle of brands into one clearer story. Her more revealing work, though, may be a management philosophy built on red teams, Sherpas and the grace to come back better in four hours.
Patricia Pino
Patricia Pino is a long-tenured brand marketing leader at Converse, the Nike-owned footwear icon behind the Chuck Taylor All Star. Based in Boston, she has spent more than 15 years inside the brand, rising through roles in brand planning, operations, and global brand marketing to become Head of Brand Planning, Global and Chief of Staff to the CMO. A University of New Hampshire marketing graduate, she is known as a consumer-led, process-driven strategist who connects the culture of sneakers with the discipline of running a global brand.