
A Rhode Island CPA spent decades learning the apparel trade, then helped turn one of youth sports' least glamorous chores into an online store. His career is a study in what happens when the person counting the costs has also coached the team.
Custom Ink is an online retailer that lets anyone design and order custom apparel and promotional products - t-shirts, hoodies, hats, drinkware and swag - without order minimums or design software. Founded in 2000 in a Virginia basement, the company built an easy online Design Lab plus human design and support help, turning group orders for teams, schools, businesses, nonprofits and events into a business that has grown to roughly $500 million in revenue. It has since expanded into corporate swag management through acquisitions like Swag.com and Printfection.