
The former programmer now leading TD's global marketing has built a career around a practical idea: data earns attention inside the business, while human insight earns it outside.

At TD Bank U.S., Jennie Platt’s brief is bigger than advertising: make a vast financial institution feel useful, personal, and clear - while showing the next generation that ambition and authenticity can occupy the same room.
TD built a continent-spanning bank by making money feel convenient and human. Now its next act depends on proving that ease, scale and exacting controls can live under the same green roof.