
The Tana CEO’s playbook began with an unglamorous bet: find four people, listen closely, and make the product worth talking about. His path from Norway’s west coast to Palo Alto is a study in community, conviction, and the useful art of doing what does not scale.

After Google, wireless sensors and a conference-room pitch that went nowhere, Tarjei Vassbotn found his next problem hiding in plain sight: work remembers almost nothing.