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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

take-back-program

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Company
UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million
Consumer · Ecommerce · Climate

UNLESS Built a Sneaker That Turns Into Dirt - Then Sold the Idea to Under Armour for $10.3 Million

The Portland startup worked backward from the compost pile, replacing the glue, foam, thread and hidden plastic that make ordinary clothes linger. Its useful lesson is less about green marketing than designing the return route before the first product ships.

sustainable-fashion · regenerative-fashionRead →
Company
Everywhere Apparel
Climate · Ecommerce · Enterprise

Everywhere Apparel

Everywhere Apparel is a Los Angeles-based materials science company that turns textile waste into 100% recycled cotton clothing through its proprietary, GRS-certified CirCot fiber system. Founded in 2019 by three Stanford graduates, it sells blank and custom apparel to brands, bands, screen printers and uniform programs, and closes the loop with a free QR-code take-back program that recycles worn garments back into new products.

recycled-cotton · circular-fashionRead →