svp-marketing
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Jordan Hauser
Jordan Hauser is a New York-based retail marketing and merchandising executive who leads marketing and creative at Paul Fredrick, the Pennsylvania menswear company founded in 1986 that built its name on dress shirts sold with exact sleeve lengths and a fit guarantee. Listed publicly as Senior Vice President of Marketing & Creative (and as Chief Marketing Officer in some directory listings), he sits at the junction of two disciplines that rarely share an office: the merchandising side that decides what gets made, and the marketing side that decides how it gets told. His track record runs through department-store scale and startup scrappiness alike - director-level digital and merchandising roles across Macy's men's business and Market by Macy's, then VP of Merchandising & Marketing at Offe Market, the off-price marketplace for brand overstock. At Paul Fredrick he inherited a brand with roughly 88 employees, around $21 million in annual revenue, a Shopify Plus storefront, and forty years of accumulated customer trust in a category that has spent the last decade being told it was dying.
Leana Less
Leana Less is a global marketing leader who in 2024 became the first-ever Chief Marketing Officer in the 111-year history of Bealls, Inc., the family-owned Florida off-price retailer. A South African who built a 27-year career spanning MediaCom Africa, nearly 13 years at The Coca-Cola Company, global consumer marketing at Estee Lauder's Aveda, and a marketing transformation at Chico's FAS, she is known for turning marketing from a cost center into a growth engine across brand, ecommerce and loyalty. She describes herself as 'an activator' who refuses to wait for the green light.