sustainable-sportswear
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Janji Built a Running Brand on a Promise - Then Had the Nerve to Rewrite It
Two college runners turned $35,000 in competition winnings into colorful performance gear and a million-dollar clean-water promise. Fourteen years later, Janji is testing a harder idea: a mission can change without becoming marketing mush.
On
On is a Swiss performance sportswear company founded in Zurich in 2010 that designs premium running shoes, apparel, and accessories. Built around its patented CloudTec cushioning - a sole of hollow rubber pods engineered to feel like 'running on clouds' - On grew from a specialty-running startup into a NYSE-listed brand (ticker ONON) with roughly $3.3 billion in projected 2025 revenue. Backed by tennis great Roger Federer since 2019, it competes with Nike, Adidas, and Hoka through design-led innovation, a fast-growing direct-to-consumer business, and manufacturing bets like robot-sprayed LightSpray uppers.