sustainable-luxury
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Aether Diamonds made diamonds from air. The margins proved harder.
Aether turned atmospheric carbon into fine jewelry, then ran into the unforgiving economics of lab-grown diamonds. Its story reveals what a climate premium can buy - and what it cannot protect.
The White T-Shirt That Wants to Put Dubai in Italian Wardrobes
Carter & White started with Giza cotton and a problem the Gulf knows intimately: how to make refinement feel comfortable in punishing heat. Its route from underwear to yacht linens and Riviera boutiques reveals a distinctly Dubai way of building a luxury house.
Brilliant Earth
Brilliant Earth is a San Francisco-based fine jewelry company that built a business on a simple premise: customers should be able to know where their diamonds and gold come from. Founded in 2005 by Stanford classmates Beth Gerstein and Eric Grossberg, the company pioneered the market for ethically sourced engagement rings, natural and lab-grown diamonds, and recycled precious metals. It went public on the Nasdaq in 2021 (ticker BRLT) and operates an omnichannel model spanning e-commerce and dozens of US showrooms.