sustainable-bedding
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Consumer · Ecommerce · Climate
The Mattress Company That Bought Its Way Back to the Farm
Avocado entered the bed-in-a-box fight with a difficult proposition: organic materials, its own factories and proof for nearly every claim. A decade later, that operational burden has become the brand's clearest advantage.
organic-mattresses · sustainable-beddingRead →
Consumer · Ecommerce
Saatva Took the Mattress Store Online - Now It Plans to Build 60 of Them
The digital mattress pioneer built its name by skipping the showroom. Its next act is a national network of Viewing Rooms, tighter control of American manufacturing, and a bet that restorative sleep can be sold as wellness.
luxury-mattresses · direct-to-consumerRead →