sustainable-beauty
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The Beauty Brand That Owns the Journey From Seed to Serum
Yves Rocher spent decades turning a Breton village into a beauty supply chain. Now its fields, laboratories, factories, shops and screens are being asked to prove that botanical heritage can still travel.
Red Flower
Red Flower is a New York City natural lifestyle company founded in 1999 by cultural anthropologist and herbalist Yael Alkalay. It makes biodegradable, biocompatible botanical beauty - certified organic perfumes, aromatherapeutic body and hair care, bath-house-inspired home spa collections, and its signature petal-topped candles. Vegan, cruelty-free and free of parabens, sulfates and petrochemicals, the brand turns everyday washing and bathing into deliberate sensory rituals, and supplies luxury hotels and spas with award-winning guest-room amenities.
Yael Alkalay
Yael Alkalay is the founder and CEO of Red Flower, a New York-based natural beauty and lifestyle company she launched in 1999. A former creative director at Shiseido in Japan and a Columbia MBA, she built Red Flower around botanical formulations, aromatherapy and self-care rituals, selling to Barneys in her first year and growing the brand into a SoHo flagship and a fixture in spas and hotels. She is an early and persistent voice for non-toxic, biodegradable, vegan and cruelty-free beauty.
Henry Rose
Henry Rose is a radically transparent line of genderless fine fragrance founded by actor Michelle Pfeiffer. Built with the Environmental Working Group and International Flavors & Fragrances, it was the first perfume line to earn both EWG Verified and Cradle to Cradle Gold certifications while disclosing 100% of its ingredients - proving a luxury scent can be both sophisticated and clean.
Prose
Prose is a New York-based beauty-tech company that makes custom haircare and skincare to order. An online consultation feeds a proprietary AI engine that blends from a library of natural ingredients into formulas tailored to each customer's hair, scalp, skin, lifestyle, and even local climate. Founded in 2017 by ex-L'Oreal and Phyto executives, Prose is a Certified B Corporation, a Public Benefit Corporation, and a carbon-neutral brand that has produced millions of bespoke products and reached profitability while expanding into skincare and licensing its technology stack, Singular.