BSY Associates turned a vanished newsroom beat into a 50-year specialty: making the obscure machinery of global trade legible - and helping a Houston maritime conference grow from 200 attendees to 850 registrations.

For ten years, Taylor Pawelka made parcel software sound like a conversation worth joining. Now, after building a team, an industry voice and a fondness for putting shipping strategies on the roast, she has left ProShip with her next label deliberately unwritten.