A shipment can cross a continent while its paperwork circles an inbox. Turvo sells a shared workspace for the people moving the load - and a $5,000-a-month starting price makes the value of fewer handoffs a very practical question.
The Redwood City software company made one unfashionable bet in 2015: the product record should live beside the customer record. A decade later, that shared data model is the pitch - and the price of making it real can run from five figures to nearly seven.