An early bet on paid movies missed its targets. Russia’s streaming pioneer found a better audience on televisions - and is now selling subscriptions alongside its rivals.
MUBI began with one impossible-to-find Wong Kar-wai film. It has since built a business that can discover a movie at a festival, put it in theaters, stream it at home and keep the conversation alive in print.
Netflix escaped the red-envelope era by learning to replace its own best idea. Now it is turning a streaming subscription into a wider entertainment system - one built from stories, software, live moments, games and advertising.
Philo keeps live television cheap by leaving sports and local stations off the shopping list. That constraint has become its product strategy - and the reason more than a million entertainment-first households make room for it.