The first sale gets the applause. Recharge built a business around the quieter question: what makes a customer come back?
An app can sell brilliantly and still run short of cash. Braavo Capital advances the money caught in the payout calendar, giving founders a way to fund growth without selling another slice of their company.
Airbridge tracks the long, untidy trip from ad click to paying customer. Its best argument is simple: an install is a milestone, not a verdict.
Selling software worldwide is easy until the money arrives. Paddle takes a cut to handle the checkout, subscriptions and sales-tax obligations - a bargain whose value depends on what you would otherwise have to build.
Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.
Jonathan Carson is the co-founder and CEO of Antenna, the company that turned the messy guesswork of streaming subscriptions into a market standard. Two decades earlier he built BuzzMetrics, the company widely credited with inventing social media analytics, then sold it to Nielsen and ran Nielsen Digital. He has been chief revenue officer at both Vevo and The Trade Desk, and now spends his days explaining to studios, networks and Wall Street why people sign up for streaming services - and why they leave.