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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

street-furniture

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AllCompaniesPeopleStoriesProducts
Legend
Since 1999, Renaud Couillens Has Marketed the Space Between Here and There
Executive · Operator

Since 1999, Renaud Couillens Has Marketed the Space Between Here and There

At JCDecaux North America, Renaud Couillens markets the screens, shelters and airport displays most people pass without naming. His career offers a useful lesson in making physical media matter in a digital age.

renaud-couillens · jcdecauxRead →
Company
Reliance Foundry Ditched Its Foundry to Survive. Now It Sells the Boring Hardware That Keeps Cities Safe.
Hardware · Ecommerce · Enterprise

Reliance Foundry Ditched Its Foundry to Survive. Now It Sells the Boring Hardware That Keeps Cities Safe.

A century-old Canadian manufacturer faced a $5-6 million machinery bill and chose not to make metal at home anymore. Its unlikely second act offers a sharp lesson in preserving expertise while changing almost everything else.

reliance-foundry · bollardsRead →
Company
The Bus Shelter That Became a Global Media Machine
Media · Enterprise · Climate

The Bus Shelter That Became a Global Media Machine

JCDecaux turned a piece of civic furniture into a 60-year business model. Now its hardest trick is making a million physical advertising panels behave like software without making cities feel like websites.

out-of-home-advertising · digital-out-of-homeRead →