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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

streaming-advertising

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Company
INVIDI Put Digital Ad Logic Inside Television - Now It Has to Make Every Screen Behave
Enterprise · Saas · Media

INVIDI Put Digital Ad Logic Inside Television - Now It Has to Make Every Screen Behave

The Princeton ad-tech company made the old television set act a little more like the internet without turning the viewer into the product. Its next trick is harder: carrying that precision across streaming, live sports and hundreds of millions of boxes that are not even online.

addressable-tv · ad-techRead →
Legend
Chris Schneider
Executive · Operator

Chris Schneider

From streaming's cord-cutters to healthcare's data-rich digital stack, Chris Schneider keeps returning to one practical question: are marketers reaching the people they think they are?

chris-schneider · iqvia-digitalRead →