Alexander Kates

Alexander Kates is the cofounder and CEO of Vetcove, the free ordering platform that lets veterinary practices, zoos, aquariums and animal welfare groups shop every supplier at once - think Kayak, but for the stuff that keeps animals healthy. He built it with his brother Mitch after watching the inventory manager at their father's equine veterinary practice juggle 30-40 vendor tabs by hand. Before veterinary supply chains, Kates was a digital strategist who advised Fortune 500 companies, taught executives on four continents, and co-wrote a bestselling marketing textbook. Vetcove now employs hundreds and serves a large slice of US veterinary hospitals.