storytelling-technology
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Yoni Bloch
Yoni Bloch is an Israeli rock musician turned technology founder who runs eko, the New York company that invented seamless interactive, branching video. He started eko (originally Interlude) with his bandmates in 2011 after they wanted to make a music video the viewer could steer and found no tool existed to build it. eko went on to power the interactive version of Bob Dylan's 'Like a Rolling Stone,' work with Coldplay, Intel, Pepsi and Disney, and sign a $250 million joint venture with Walmart. Today Bloch is pushing eko toward AI-driven, shoppable, choice-driven video for retail and entertainment.
Plympton, Inc.
Plympton is a literary studio that reinvents how fiction is written, distributed, and read in the digital age. Founded in 2011 by journalist Jennifer 8. Lee and novelist Yael Goldstein Love, the company borrows the Hollywood development model - working with authors from the idea stage - and applies it to serialized fiction, short stories, and experimental formats. Plympton launched the first Kindle Serials for Amazon, acquired the email-serialization pioneer DailyLit, built the curated reading app Rooster, crowdsourced fresh covers for public-domain classics, curated Amazon Original Stories collections, put free short fiction on the NYC subway, and adapted literature into virtual reality.