
With a potted plant and his son Josh, Steve King took MANSCAPED into Shark Tank. Behind the gardening jokes was the work of an early CEO: finding customers, building repeat sales and hiring people who could make the numbers work.

After 12 years advising entrepreneurs, Steve King co-founded Alaris around a question owners understood immediately: could they take money out of a business and still decide its future? Two decades later, the answer has become more complicated - and more interesting.