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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Jordan Edelstein Left the Baking Mix Aisle for a Career Selling the Future
Executive · Operator · Advisor

Jordan Edelstein Left the Baking Mix Aisle for a Career Selling the Future

A Thanksgiving flight changed his career. Two decades later, the former General Mills marketer is still translating complicated technology into reasons ordinary people might care.

marketing-executive · interim-cmoRead →
Legend
Lin-Hua Wu Is Putting GM's Brand and Reputation on the Same Road
Executive · Operator · Advisor

Lin-Hua Wu Is Putting GM's Brand and Reputation on the Same Road

A Stanford-trained lawyer became the executive joining GM's marketing and communications. Her career explains why the company now treats brand, reputation and business strategy as one conversation.

lin-hua-wu · general-motorsRead →