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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

steam-marketing

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Company
The Invisible Department Behind the Game You Cannot Stop Talking About
Gaming · Social · Media

The Invisible Department Behind the Game You Cannot Stop Talking About

A small studio can build a world and still have nobody waiting at the door. Infernozilla sells the missing department - the people who turn Discord threads, Steam wishlists and launch-day nerves into a living audience.

video-game-marketing · community-managementRead →
Company
The PR Agency That Outgrew PR
Gaming · Media

The PR Agency That Outgrew PR

Vicariously began with two game journalists and a suspicion that press releases were not enough. Eight years later, the name had become the least accurate thing about the business.

video-game-marketing · games-prRead →